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	<title>John Bronson &#187; bicycle</title>
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		<title>Sweet rides</title>
		<link>http://www.disposablein.com/jbronson/2009/04/16/31/</link>
		<comments>http://www.disposablein.com/jbronson/2009/04/16/31/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:11:28 +0000</pubDate>
		<dc:creator>Bronson</dc:creator>
				<category><![CDATA[feature stories]]></category>
		<category><![CDATA[bicycle]]></category>
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		<guid isPermaLink="false">http://www.disposablein.com/jbronson/?p=31</guid>
		<description><![CDATA[Shortly before graduating from USM and becoming a tech writer, I wrote some features for the local alt weekly, the Portland Phoenix. I wrote this story for the July 8, 2005 issue.
Sweet rides
The Bike Cycle caters to Portland&#8217;s urban cyclers, one straggler at a time
The Bike Cycle shop in Portland, opened on April Fool&#8217;s Day [...]]]></description>
			<content:encoded><![CDATA[<p><em>Shortly before graduating from USM and becoming a tech writer, I wrote some features for the local alt weekly, the <a href="http://thephoenix.com/portland/">Portland Phoenix</a>. I wrote this story for the July 8, 2005 issue.</em></p>
<h3>Sweet rides</h3>
<h4>The Bike Cycle caters to Portland&#8217;s urban cyclers, one straggler at a time</h4>
<p>The Bike Cycle shop in Portland, opened on April Fool&#8217;s Day 2004 by Percy Wheeler and Dugan Murphy, has emerged as a haven for many local cyclists who see cycling as a lifestyle rather than a sport. This unassuming little blue shop on the corner of Deering and Congress streets caters to its own niche market — the hip urban cyclist, that horn-rimmed antithesis to the sport rider on his skinny performance bike, head to toe in spandex. The shop has captured a lot of lucrative business — and the imagination — of many in the urban cycling community.</p>
<p>&#8220;I knew this was the bike I wanted as soon as I saw it,&#8221; one guy in his early twenties told me when I visited the shop recently. He was sanding rust from the handlebars of an ancient green Schwinn. &#8220;It just suits my personality. It&#8217;s solid and strong, even if it&#8217;s a little heavy.&#8221;</p>
<p>Kneeling at another bike behind the counter, Percy Wheeler, the shop&#8217;s owner, concurred.
<p>&#8220;That&#8217;s a tough bike,&#8221; he said, motioning to the Schwinn. I frowned at the frame&#8217;s many rust spots and the grimy, obsolete parts. It was certainly a bike with character but it wasn&#8217;t a bike I&#8217;d ever ride. Still, only the coldest heart could deny the love between a guy and his old dawg.</p>
<p>(Read the rest of the story on the Phoenix&#8217;s website <a href="http://www.portlandphoenix.com/features/other_stories/documents/04810146.asp">here</a>)</p>
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